Sunday, September 15, 2019

Great Ideologies Stemming Out From Chaos Essay

Thomas Hobbes, Jean-Jacques Rousseau and Thomas Paine, three great political philosophers, all view the nature of man and society as anarchical, which is a state of lawlessness or political disorder due to the absence of governmental authority, making it â€Å"war of all against all†. The utopian society of individuals enjoys complete freedom without government, wherein there is a display of a lack of morality for most of the time. In the Leviathan, Thomas Hobbes presented the political state as a Leviathan—a sea monster. As a metaphor for the state, it is described as a replica of a person whose body is made up of all the bodies of its citizens, who are the literal members of the Leviathan’s body, and placing the sovereign as the head. In order for them to escape this natural condition, the people in the state constructed the Leviathan through social contract wherein they give up certain natural rights and transfer them to another person of authority. In turn, the power of the Leviathan protects them from the abuses of one another. The source of inequality comes from the scarcity of resources. If one looks around at other animals—Hobbes specifically notes ants and bees—they appear to live harmoniously with one another without any sort of state or society. If they can do so, then why can’t men who are, after all, â€Å"animals† themselves? Hobbes discussed several reasons as to why men cannot live this way: the main one being that men are rational creatures. If we lived in some pre-societal concord with others, reason would always devise ways for us to cheat and make ourselves better off than others in order for us to survive. Furthermore, as we humans possess speech, we are able to mislead one another about our wants and desires. Hobbes also claims that animals naturally agree with one another while humans do not, and the reason for this essentially is because man is competitive in nature and therefore views everyone around him as a threat. Therefore, the government is created to provide order and regulation. For Hobbes, the best form of government is monarchy for four reasons: first, since humans will always choose the private over the public good, the best way to ensure peace when choosing a sovereign is to have these united. And by the outweighing of private good over public ones, infighting and corruption within government is encouraged. Second, having a secret counsel is allowed in a monarchy as opposed to in a democracy or aristocracy. Third, a monarchy is more consistent: since the monarch is one person and humans are not perfectly consistent, the commonwealth changes only as human nature dictates. In a democracy and aristocracy, because more natural bodies compose the sovereign, the commonwealth is more subject to human inconsistency as well as the inconsistency that comes from a change in the makeup of the sovereign, which happens with each election cycle or new member of the aristocracy. Lastly, infighting or warring factions caused by envy, self-interest, or any other human imperfections cannot be seen in a monarchy. On the other hand, Jean-Jacques Rousseau views the government as an abomination because it interferes with the nature of man. His aim is to examine the foundations of inequality among men, and to determine whether this inequality is authorized by natural law. He attempts to demonstrate that modern moral inequality, which is created by an agreement between men, is unnatural and unrelated to the true nature of man and that it is necessary to consider human nature and to chart how that nature has evolved over the centuries to produce modern man and modern society. Like Hobbes, he describes man as just another animal, and this proves to be very important. The distinction between human and animal was used both to justify man’s possession and use of the Earth’s resources, and to explain why humans apparently have certain unique capabilities, such as reason and language. He further expounds that man is like yet unlike other animals, due to the unique way he develops. And as time goes by, human faculties were being fully developed. To be and to appear became two different things. Man became subjugated by a multitude of new needs, especially by his need for other men. Man became a slave to men as one takes pleasure in domination and tries to be their master. However, this is only true for the rich. When the powerful claims a right to another person’s goods, such as the right of property, the inequality can lead to a state of war. Therefore, the rich tried to persuade the weak, who were indeed easily convinced, to unite with them into a supreme power to institute rules of justice and peace. Men ran towards their chains in the belief that they were securing their freedom, while those who did know about the deceit thought that they could trade part of their freedom for security. Although his idea sounds wrong, it essentially represents a point at which the self-preservation and pity of savage man are perfectly balanced with the acute regard for oneself in relation to others of modern man. Some aspects of reason and communal life are good, but they are still potentially destructive. In criticizing civility and concern for others as negative features of society, Rousseau goes against the good manners and civility that are generally seen as restraining the savage features of man, as he feels that there is nothing to restrain in natural man, and civility only makes men compare themselves to one another. As for Thomas Paine’s The Rights of Man, he justifies the principles of modern republican governments. He attacks the notion of monarchy and privilege and argues that each generation has the right to establish its own system of government. No nation can legally be ruled by a hereditary monarchy because government is for the living and not the dead. No generation has the right to establish a government binding on future generations. He argues that humankind can reach its full potential under republican governments which would allow individuals to live free of privilege and caste. To sum it all up, Thomas Hobbes, Jean-Jacques Rousseau, and Thomas Paine put forward an idea of how the government sprung from inequality and lack of a central world authority. For Hobbes, an absolute monarchial government ruled by one person only, is necessary to fulfill the society’s need for order and the regulation of its people so that society can avoid from spiraling into anarchy. As for Rousseau, a government having biases towards the rich while deceiving the poor was created so that the insecurities of the people would force them in order to perpetuate inequality which make them dependent on the government, giving it more power. Lastly, for Paine, a representative and democratic government is formed to protect the people’s rights to be protected and to safeguard them from the threat of chaos, allowing the people to create an environment where they can mature and achieve their potential. Despite the differences in some parts of their ideologies such as the sources of inequality and the roles of the government, a single goal is presented—that is, for the creation of a concept of government in order to prevent the society from turning back to its nature of anarchism. While Hobbes’ â€Å"one-man rule† could lead to abuse of power, his intention is for this monarchial type of government to administer order and self-preservation in the society. As for Rousseau, the maintenance of an inequality between social classes assures the stabilization of finite resources and society itself. Lastly, for Paine, his ideal world of a representative-democratic government lies on the belief that environmental influences create the individual and that a benevolent form of government can bring about human happiness. Putting them together, their main objective can be viewed as the organization and harmonization of society so as to push it towards progression. References: (n.d.). Rights of Man. Retrieved December 20, 2012, from http://www.enotes.com/rights-man salem/rights-man SparkNotes Editors. (n.d.). SparkNote on Discourse on Inequality. Retrieved December 20, 2012, from http://www.sparknotes.com/philosophy/inequality/

Saturday, September 14, 2019

Obesity: Nutrition and Fast Food Essay

Throughout the past ten years, childhood obesity rates have skyrocketed in the United States. Many experts and studies claim that parents are the ones to blame for their children’s unhealthy eating habits. However, today kids live in a world where marketing innovations have made eating fast food the norm, so how much influence do parents really have on their children? In my view, America’s childhood obesity epidemic is a direct result of fast-food marketing techniques that expand advertisements throughout schools, promote junk food on television, and increase portion sizes in restaurants. Schools are powerful marketing sites of fast food, seeing as they provide students the option of eating from outlets such as McDonald’s and Pizza Hut on a daily basis. Writer, David Barboza claims how numerous schools have special agreements with fast-food chains to sell their products. For example, he mentions how, â€Å"Vending machines now dominate school corridors. Coca-Cola and PepsiCo have pouring rights contracts in hundreds of schools nationwide,† (2). By offering sugary beverages and other snacks all over campuses, schools are advocating unhealthy eating habits that in turn lead to obesity. When educators make fast food available at their schools, they are increasing funding yet they are providing students with meals that contain hundreds of calories. Although many schools do not have contracts with fast food companies, they still make junk food accessible by having special days dedicated to fast food. For example, writer Barboza describes how a school in Garden City, Kansas has â€Å"Pizza Hut Days,† (2). Ultimately, by virtue of scheduling days where fast food is often the only lunch option, schools are forcing students to decide between preparing their own meals or simply consuming the junk food that they offer. Since many students are not able to prepare their own meals, they end up consuming an incredible amount of calories from the fast food offered at the school that eventually leads to obesity. All over the United States, schools advertise fast food in order to make profits and do not pay attention to how they are influencing  childhood obesity rates. Apart from schools, television is one of the most influential marketing mediums for the selling of fast food to children because advertisements are constantly impacting kids via children’s networks such as Disney Channel or Nickelodeon. Barboza claims that fast food advertisements using program characters as pitchmen are taking over television channels. For instance, he describes how â€Å"SpongeBob SquarePants has his own show, but also sells Kraft Macaroni & Cheese, Popsicles, Kleenex, etc,† (2). Barboza then discusses how Nicky Greenberg who is six years old knows the SpongeBob SquarePants song and eats Kellog’s Cinnamon Toast Crunch because she loves the commercials that feature SpongeBob (2-3). Through the use of a Nickelodeon characters such as SpongeBob, television is influencing young kids to develop unhealthy eating habits that can lend to obesity or Type 2 Diabetes. Fast food companies take advantage of these well-known television characters and use them as pitchmen to increase their profits, without caring that by promoting their high calorie foods they are in turn expanding waistlines. All in all persuasive fast-food advertisements on television are making kids believe a lie: that the consumption of junk food does not lead to obesity. Another significant advertising technique that contributes to childhood obesity is the increase of portion sizes. Writer David Zinczenko describes how fast food companies add on various ingredients and sugary beverages that make even a healthy meal unhealthy. For example, he describes a chicken salad that initially contains 150 calories, but turns out to be more than 1,040 calories with the additional almonds, noodles, dressing, and Coke (10). Not only are portions increased in fast food restaurants by adding more ingredients to the meal, but also by super-sizing foods. For instance, writer Susan Brownlee communicates how McDonald’s supersized its products when they introduced the 32 ounce â€Å"super size† soda and â€Å"super size† fries (5). Whether fast-food restaurants add more items to the overall meal or make food bigger, kids essentially end up consuming unnecessary calories and this gives rise to obesity at an early age. As soon as fast food restaurants change their portion sizes, childhood obesity rates will begin to decrease because kids will consume fewer calories. Although an increased portion  sizes bring in high profits now, this process will deteriorate when consumers see how the extra calories are affecting their lives. Overall dozens of fast-food marketing techniques are at fault for the childhood obesity epidemic in the United States. Yet the most influential of these techniques are the advertisements in schools and on television, as well as the increase of servings at chain restaurants. Critics might say, that parents must take the personal responsibility to prohibit children from watching certain channels or going to certain places. However, what happens when children are at their friend’s house where there are no restrictions on T.V., or out and about with their friends at the mall’s food court, who protects them then? One way to resolve increasing childhood obesity rates due to persuasive fast food promotions is to inform kids how to prepare healthier meals. Unless people take action against fast food marketing, childhood obesity will remain a problem across the United States.

Friday, September 13, 2019

Chekhov the Fox and Visions of Transcendent Humanity

Chekhov the Fox and Visions of Transcendent Humanity Anton Chekhov might look like a hedgehog when he returns time and again to the theme of universal humanity and its future path. But Chekhov as ‘the humanist writer’ does not really work towards a unified concept of mankind’s ultimate fate. Rather, the thinking men in his stories and plays present their own diverging and overlapping visions of human purpose. In a most Chekhovian manner, these perspectives are often frustrated or denied by the essential incommunicability of each man’s point of view. It then seems that Chekov’s narrative voice is more suited to the fox’s role, as it presents a polyphonic and individually refutable set of perspectives on a common theme. For some of Chekhov’s characters, the fate of man is fixed and predetermined, for others it is the uncertain product of generations’ toil. For some there is a religious drive to improving the current lot of humanity, and for others it is a biological or social imperat ive. Chekhov’s restless exploration of what humanity’s future means to different people proves that he would rather celebrate the philosophical diversity of his zeitgeist than constrain the intellectual developments of his age to a single framework. Perhaps the most tellingly individualized view of humanity’s future in a Chekhov text is found in The Seagull. Kostya’s notion of the â€Å"World Soul† is an abstracted and dramatized vision of the standard Western theological and philosophical trope of mankind’s convergent destiny. Whether expressed in the biblical model of the rapture, in the political ideal of manifest destiny, or in the latest theories of a technological singularity, there has been a throughline in Western thought that structures humanity’s future as a unified turn to the greater good. Kostya’s play-within-a-play defines his version of this fateful unity as the â€Å"dreams of what will be two hundred thousand years from now† (99). Nina’s character introduces herself as an allegorical projection of unified life in a lifeless world: â€Å"The bodies of all living things having turned to dust, eternal matter has transformed them into stones, water, clouds, and all their souls have merged into one. That great world soul – is I† (100). Then she speaks of the predestined action of this unified force: â€Å"in the cruel, persistent struggle with the devil, the principle of the forces of matter, I am destined to be victorious; then matter and spirit shall merge in glorious harmony† (101). However muddled or phantasmagorically contrived it comes across to his fictional audience, Kostya’s authorial voice tells Chekhov’s audience that the ultimate goal of humanity is to religiously transcend the physical realm. Whether or not Kostya himself literally believes in such a goal does not matter, his writing nevertheless produces that individual view of human transcendence. Kostya introduces this transcendence as inevitable and out of the influence of currently living humans, in contrast with the views of some other Chekhov characters. Doctor Astrov, in Uncle Vanya, expresses the opposing opinion most strongly, taking personal responsibility for the future of the environment and, by extension, human happiness: â€Å"Man is endowed with reason and creative powers . . . I realize that the climate is somewhat in my power, and that if, a thousand years from now, mankind is happy, I shall be responsible for that too, in a small way† (175), Likewise, Vershinin in The Three Sisters, argues that his â€Å"dream . . . of the life that will come after us† in â€Å"a thousand years – the time doesn’t matter† will arise because humans are â€Å"living for it now, working . . . suffering, and creating it† (264). This argument is against Tuzenbach’s assertion that there will be no such transcendent future, regardless o f whether modern man works for it or not: â€Å"Not only in two or three hundred years, but in a million years, life will be just the same as it always was† (265). The fox-like attributes of Chekhov’s oeuvre are evident in the way his characters’ conflicting opinions contribute to an intertextual argument on a specific strand of philosophy. If Chekhov were a hedgehog, his dramas might then guide this argument towards one triumphant vision of human destiny. Instead, the armchair philosophers in The Three Sisters give no finality to the subject, with Vershinin concluding that â€Å"in any case, it’s a pity youth is over† and Tuzenbach saying â€Å"It’s difficult arguing with you, friends! Well, let it go† (266). Astrov becomes disillusioned with his own argument, telling Elena that is that â€Å"there’s nothing to understand, it’s simply uninteresting† (201). And most disappointingly, Kostya’s play is seen only as â€Å"decadent ravings† by his audience of family members (102). Chekhov’s great dramas define him as a fox because they not only develop many angles of his philosophical theme, but also present each distinct approach to the subject in the utterly fallible voice of a fictional character. As with many Chekhovian short story characters, the thin kers in these plays find that their lofty opinions count for naught when they cannot be properly communicated to another person. This trend denies the ultimate validity of each fictional viewpoint, such that even if there were consensus between all characters in different plays on the subject of humanity’s common future, it would still be impossible to pinpoint a singular perspective running through Chekhov’s theatrical work. The short stories that introduce variant perspectives on universal humanity are even more telling of Chekhov’s ‘foxiness.’ Their third-person narrative forms allow the author to more explicitly point out the incomprehensibility, and hence illegitimacy, of a character’s opinion to anyone outside of his personal perspective. The Black Monk features the most exaggerated instance of this narrative technique. Kovrin’s apparition descends upon him to explain that he is a divinely chosen genius whose work will lead manki nd â€Å"some thousands of years earlier into the kingdom of eternal truth† (35). Combining Kostya’s vision of religious transcendence with Astrov’s belief in the necessity of individual labor, the Black Monk’s divine mandate represents yet another strain of â€Å"the immortality of man† that is pursued literally and as a symbol of mortal progress throughout much of Chekhov’s fiction (35). The narrative, however, makes it clear that this belief is not to be taken at face value, because it originates, exists, and is expressible solely in the mind of its one believer. After accepting the mantle of genius, Kovrin questions the man that he knows to be a hallucination, â€Å"What do you mean by eternal truth?† and the third-person narrator proclaims that â€Å"the monk did not answer. Kovrin looked at him and could not distinguish his face. His features grew blurred and misty. Then the monk’s head and arms disappeared; his body seemed merged into the seat and the evening twilight, and he vanished altogether† (36). We see here that Kovrin’s vision of universal humanity is not even fully formed, because his ghostly guide disappears without revealing to him its entire meaning, thus introducing doubt to the reader that Kovrin is capable of pursuing such a vision. Throughout the story of The Black Monk, Kovrin and the narrator both acknowledge that th e titular spirit exists only in the mind of the overworked philosopher. That narrative position, combined with the fevered, imperfect nature of Kovrin’s convictions, connotes the incommunicability of a personal belief in human transcendence. Whereas theatre allows characters to say aloud thoughts with which the audience or the author are clearly intended to disagree, narrative fiction enables the reader to see a viewpoint that is invalidated even further by its deviation from consensus reality. The incommunicability of transcendental belief can also be found in the thematic subtext of two earlier Chekhov stories, Dreams and Gusev. It’s interesting to note that in Dreams Chekhov’s characters locate the impossible, shared vision of perfected humanity in the distant past rather than the future: â€Å"have these visions of a life of liberty come down to them . . . as an inheritance from their remote, wild ancestors? God only knows!† (48). Here is another testament to Chekhov’s foxiness; between texts, he radically varies the specifics of their common philosophical theme. Dreams features the focalized ponderings of an odd tramp who sets the tone for the story when he says of the inexplicable motives of his mother: â€Å"She was a godly woman, but who can say? The soul of another is a dark forest† (45). As he is escorted through a literal dark forest, the tramp quixotically attempts to communicate to his soldier captors the vision of freedom and brotherhood that has taken root in his own soul. But, being in a Chekhov story, he travels one step forward and two steps back in pursuit of this merging of perspectives. The tramp succeeds at first in getting the soldiers’ imaginations to join his in â€Å"painting for them pictures of a free life which they have never lived† (48). But then, because â€Å"perhaps he is jealous of the vagrant’s visionary happiness† one of the â€Å"evil-boding fellow travelers† starts to argue against the realism of the tramp’s utopian escape (48). The shared vision fails because the soldiers cannot â€Å"force their minds to grasp what perhaps God alone can conceive of: the terrible expanse that lies between them and that land of freedom† (48). Here, Chekhov suggests another possibility for why these dreams of human transcendence are impossible to uphold – besides the madness, disillusionment, or indifference of the dreamer. It may simply be out of the scope of human cognition to share an understanding of the struggle needed to reach a perfect world. Gusev contains no explicit reference to a vision of mankind’s ultimate goal, but it does share with the other texts a humanist message that is denied by miscommunication. Pavel Ivanych, a righteous dying man, attempts to impress upon the titular soldier that his conscription is inhumane, for â€Å"it is not plans that matter but human life. You have only one life to live and it musn’t be wronged† (256). Gusev fails to grasp the metaphysical implications of the injustice pointed out by Pavel Ivanych and seeks only to argue that the specific duties of his conscription are not too harsh. This intellectual disconnect between the two men is established earlier in the story, when in response to Pavel Ivanych’s diatribes against those he sees responsible for human suffering, it can only be said that â€Å"Gusev does not understand Pavel Ivanych; thinking that he is being reprimanded, he [responds] in self-justification† (255). Pavel Ivanych, like the tramp before him, and Kovrin and the dramatic figures after him, is a true Chekhovian humanist. All his attempts to share his belief in the proper way of living are frustrated by the uniqueness of his way of thinking. Chekhov the fox shows yet another way for a humanist vision to be denied: it is the surrounding environment of petty minds and morals that makes Pavel Ivanych’s quest for common humanity a self-defeating one.

Thursday, September 12, 2019

Hospitality question and answer Essay Example | Topics and Well Written Essays - 2000 words

Hospitality question and answer - Essay Example Responsibility and authority are affixed with top down arrow and accountability is represented by bottom up arrow in the organizational chart. . Leading/Directing: Leadership is the ability of to get work done through others, while at the same time winning their confidence, respect, loyalty, and willing cooperation. The Food and Beverage Director is trained to lead and direct the entire team. They are also trained to be accountable for the actions of the team members. Staffing: Job analysis is carried out and tasks are identified in each job. Job position standards are set at all levels of the hierarchy. Recruitment is carried out as per job description in case a shortfall arises. Records regarding the employee performance are maintained. It is important to know the duties of supervisor in the employment and management function, to have the knowledge of employment laws, employment awards, classification and grades, internal and external effects on employment grades, statistical formulae, job analysis, performance standards, Job/position description, Job/Position Specification, Essential and Desirable Criteria for the ‘right’ applicant, recruitment, the job application, selection, employment interview, company orientation and job induction. Monitoring/Controlling: The Service Director, Executive Chef, Executive Steward and Beverage conduct quality control, quantity control, cost control, time control, people control, inventory control, safety control and report to the Food and Beverage Director who further reports to the Manager. Controls are grouped as Steering Controls, Screening Controls and Post action Controls. Steering controls highlight deviations from the set standard or the objective to be achieved before the activity is completed. Check points during the task can steer the worker in the correct direction toward the goal. Screening goals are referred to as Yes/No goals. They monitor

Service Industry Supply Chains Assignment Example | Topics and Well Written Essays - 3000 words

Service Industry Supply Chains - Assignment Example The researcher states that today, it is not the firms that struggle with each other, but the effective supply chain management that makes the difference. Supply chain management has been regarded as one of the main concerns for companies to achieve better  performances. The Fashion Industry has been able to make  significant  alterations within its supply chain  systems  as a result of the changing characteristics of the fashion market around the world which requires price benefits by the company and fresh products by the clients. Leading Fashion chains like Zara and Gucci have  developed  successful  supply chains, to meet consumer needs in an  effective  manner. The industry has closely maintained its  focus  through the years of uninterrupted improvement and innovation supported strongly by customer needs and  satisfaction  criterion. The Fashion companies focus on providing the market frequently with the latest trends and maintain to change over 70% of the products every month. According to  Luis  Blanc, an  Inditex  Designer Director, â€Å"Most of the Fashion Companies recommend their clients to understand  that if they like something, they must buy it now, because it will not be in the shops the following week. It is all about creating a climate of scarcity and opportunity†. Every retail business that includes supply chain systems, add value to their product in some form or other. An effective supply chain management is an act of optimizing all actions throughout the supply chain process for the retail businesses, and an efficient management of the supply chain is the key to obtaining higher competitive retail business advantages. Supply chain management is all about having the right kind of resources at the right time and supply of the products to the right customers at a limited cost.

Wednesday, September 11, 2019

Child Exploitation Research Paper Example | Topics and Well Written Essays - 1250 words

Child Exploitation - Research Paper Example This will require due process of law, to determine. The man is only a suspect, at the moment, until judgment is passed in a court of law. It is tempting to believe in his guilt, since it is his computer that contains pornographic pictures of Jennifer and other children. This is, however, circumstantial evidence, until he confesses, or there is convincing, admissible testimony against him, or there is overwhelming, admissible evidence. The pornography is incriminating evidence, but we do not know, for a fact, that these are photos or videos which he took and possibly distributed, or whether perhaps his housekeeper or gardener or best buddy used his computer to do so. Perhaps he is being framed by police. Maybe Jennifer has falsified identification that indicates she is not a minor. Maybe Jennifer’s mother vouched for her daughter’s older age and there was no reasonable clue to suggest otherwise. Maybe he checked her driving license and her Facebook account, as well as her personal website, and they all indicated clearly that she was 19 years old. Maybe this man suffers from Dissociative Identity Disorder and is unaware of a personality behaving in a criminal manner. Maybe he is profoundly mentally retarded and is not capable of understanding the illegality and consequences of what he did, if indeed he did it. Many things are possible and open to speculation, at the moment. It is easy to assume guilt in a case that triggers emotional shock, horror, and disgust, but this is the type of situation in which the community must wait for a court of law to make an official finding. The underlying assumption, contained in this first question, bears some reflection. Are Jennifer and her mother willing participants? Jennifer is 16. This means that in 31 states, she is old enough to give consent for sexual activity. In 19 states, Jennifer is not a willing participant, because she is

Tuesday, September 10, 2019

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 37

Marketing - Essay Example The section below discusses three major television commercial undertaken by Toyota, Coca-Cola and Samsung Companies. Toyota Company advertisement involved a Toyota Highlander, a brand that is highly demanded in the international market. Based on the high quality brands that Toyota manufactures, the company has benefited from strong customer loyalty in the local and in international markets. The Toyota Highlander advertisement aimed at creating strong customer awareness of the new third generation Highlander that was manufactured in 2013. The advertisement involves a Highlander brand moving at a steady speed in a very smooth road. Based on the attractiveness and neatness of the inside part of the brand as displayed in the advertisement, the brand has been highly demanded in the international markets including Japan, US and Europe. By introducing Highlander in the market, Toyota targets at the high income earners who highly value the make of their vehicles (Goldstein 27). Being a mid-size SUV that is similar to Jeep Grand Cherokee and lexus RX, Highlander is also highly demanded by executives workin g in big companies. The effectiveness of the Highlander adverts in creating strong customers awareness is indicated by the high demand of the brand both locally and internationally. As a potential customer, I would buy the Highlander brand. This is due to its high technology and modern design that makes it comfortable to drive. For example, the product has a touchscreen display audio system, powertrain trims and front-wheel drive among others. Additionally, Highlander is made to offer high level of safety to the driver as well as other passengers. Coca-Cola Company advertisement involved young basketball players who stop to pray once they see their friend passing by drinking sprite, one of the major brands of the Coca-Cola Company. The company, which is the largest producer of soft drinks in the world, has greatly