Marketing Assignment Example | Topics and Well Written Essays - 250 words - 37

Marketing - Assignment Example Determining univariate expectedness is useful when assessing multivariate status, because one can do so justified with a miniature distribution size and because univariate expectedness is a needed premise for multivariate status. In a bivariate similitude, we liken each humans rancor on two measures, so we are thinking in iii dimensions-the X-axis, Y-axis and a 3rd alinement to resist frequency of scores. The asset of proceedings from a univariate to bivariate to multivariate test of the data is that much a work provides expedient substance on which interdependent variables to use before conducting a multivariate psychotherapy (Tabachnick & Fidell, 2001). The chief summary is an overview of your entire line drawing and should change readers with the notion that the activity is capably run, and has vim and ebullience. It is a synopsis of the important points of your line programme, lightness the key features. This is ordinarily the oldest piece of your plan that potential investors give feature and it moldiness be newsworthy and terse (Guffey & Loewy, 2010). Getting the head summary rightist is critical for any activity perception for investments and

McDonald Case study Essay Example for Free

McDonald Case study Essay Comparing with other competitors in the catering industry, McDonald’s has developed into one the giant and most famous fast food restaurants in the world. At present time, McDonald’s is the world’s largest food service retailers offering services to customers, in the same time they are keeping opening new shops all over the world every day. However, even though their business is keeping increasing, but they also met some negative messages from consumers or other parties, such as their products is not unhealthy, food they provided will cause obesity to the childhood. From relative estimation, it shows that obesity condition and the qty of those overweight children have been increasing rapidly throughout the world. More seriously, childhood obesity rate in the country of Australia is the highest in the world. From this consideration, it is much necessary to analysis relationship between the fast food and the obesity. Here, I will take the example of McDonald’s to research in detail 2.0 Analysis of case (McDonald fast food) There are lots of people will be consumed in McDonald’s., roughly, there are more than 30 million customers will be served in McDonald’s restaurants around the world. Accordingly, McDonald also achieved great success, especially comparing with other not so famous similar competitors. But due to fast food’s unique style of business, such as: their unique food ingredients, material used and cooking method, people think fast food will be the main cause for the obesity, typically for children, because they like the taste of such fast food a lot and consumed a lot too. In Australia, according to the study, there are about 25% of children in Australia are obese or overweight nowadays, while that was just 5% in the 1960s. The study from Australia’s Child Youth Help shows that the overweight preschoolers aged four years rose from 3.2% for boys and 3.5% for girls, to 4.1% for boys and 5.8% for girls in 2002. Also according to many scholars and nutritionist’s reflection, it is not hard to know that the fast food provided will be the main reason for causing childhood obesity. Since obesity has lots of negative effect to the health of the people, and especially for childhood, comparing with normal adults, childhood will be the focus for parents or relative health institute to pay attention on. As relative research shows that fast food will generate relative higher fats etc, so becomes one of the main causes of getting child fat. For McDonald, due to their significant achievement, together with their multi-advertisement, makes people, child is more familiar with them, on the contrary, this type of condition also makes McDonald become the target of complaints of childhood obesity. 2.1 Questions 1: McDonald relationship with childhood obesity Due to the cause of the obesity, McDonald’s relationship with child and parents becomes much tight. There are lots of people complain this giant food seller, because they have provided to many fast food to children, which cause them failed to be healthfully growing. In which, their variety type advertisement also become the target for people to blame. Because advertisement will bring good feeling and positive to the consumer, especially when child get to know the advertisement, they will be much easily to be attracted by the contents, therefore, they will be much easily tend to take such advertising food. In the meantime, since they are short of the knowledge to judge and get to know more detail of the products, is it  good, or will it bring bad effect to health once eats. So in the way, McDonald’s advertisement becomes the target of people’s blaming. As far as I am concerned, it is not doubt that McDonald will hold the direct responsibility, because they are the food providers, and they are the persuader to make children like their food by advertisement. But in the meantime, children’s parents shall also have the responsibility. Normally when the child go in to the McDonald’s shop, they will accompanied by their parents or elder person, at this point, when the children do not have the knowledge and the ability to tell the negative of the fast food, their older accompanier shall point out in time, also shall provide necessary guide in selecting the food. 2.2 Questions 2. The impact of McDonald’s marketing Advertisement will bring lots of effect to consumers, and for McDonald’s marketing because most of their advertisement contents will be designed by professional, who will be able to make the contents of the advertisement will be much attracting to their consumer, and when they target children, normally, the effect of the advertisement will work. Also they will design relative program to present their products to consumers. 2.2.1 Impact of McDonald’s marketing on individual consumers It is well-known the principle of the treatment to the people in McDonald’s that people are the key to the success of McDonald’s. To individual consumers, McDonald’s celebrate the children’s birthday with them. The parties are fun, Hassie-free and make for great memories to give an impressive and unforgettable experience for each of the individual customers in it. Customers can choose from two great-value packages, each offering games, entertainment and meals, and with more than 200 committed birthday party restaurants Australia-wide, there are plenty of nearby locations to choose from. Additionally, there is online booking for the convenience of the customers, which is even easier to give the little customers a party they’ll love. 2.2.2 Impact of McDonald’s marketing on other business and society Apart from the great favorable impact of McDonald’s to the individual consumers, McDonald’s itself also shed indispensable impact on other business and society as a whole. There are 267 franchisees and 9,000 suppliers serving as business partners in McDonald’s Australia alone (McDonald’s Australia Corporate Responsibility Sustainability Report 2010). Therefore, the great sales in McDonald’s will no doubt generate vast increase to the sales of those business partners to a large extent. 2.3 Question 3: Social marketing’s influence to children Social marketing will contribute and affect a lot to the consumer through variety type of approaches, and it can be clearly known from the example of McDonald. The great success of McDonald’s is basically because of its establishment and implication of its responsibility to do what’s right. To better carry out this responsibility, McDonald’s takes several measures as the societal marketing listing below: (1) Productive strategy of high quality products. The quality of the products is the life thread of an enterprise. From this consideration, McDonald’s places this to the first of the other four criteria. (2) Price strategy of reasonable price. To be successful in the furious competition of fast food industry, McDonald’s implicates the marketing strategy of low price and national uniform price. (3) Service strategy of clean and speedy service. The cleaning of the food in McDonald’s has closed connection with the health of the customers, especially that of the children’s. While clean and speedy service provides convenience for the necessity of busy customers. Promotional strategy oriented with ads. The promotional strategy in McDonald’s is rather simple but quite effective, mainly with the strategy of ads publicity to create sensational effects. (5) Cultural strategy of accustoming to the local culture. McDonald’s maintains its own style of diet and also adapts to the local culture to invent food of the traditional distinguishing features (Nestle Jacobson, 2000). Through the measures above, McDonald try to widely present their products as top as possible to the consumers, also their products will be accompanied with good service which will greatly influence the consumption intendance and habit of their customer, in which children are also the most part, therefore children will naturally like to eating in McDonald. 2.4 Question 4. Opinion of advertising for kids and other solutions for childhood obesity in Australia 2.4.1 Problems of advertising for kids The advertisements of McDonald’s are always aimed at interesting more customers, especially to the little children. McDonald’s enticing their children customers to want its food by applying free toy giveaways. The ads of McDonald’s are both in TV or other publications produce various attractive pictures and images to entice the children to it from their visual to their gustatory sense. 2.4.2 Other solutions to solve childhood obesity To solve childhood obesity, several strategies are decided as followed: More focus must be placed on the group prevention rather than the individual treatment and instruction. In order to change the diet and behavior in the family, it is critical whether to depend on the family and the society. The effect of the individual instruction such as the fat farm and summer camps will be very limit without the long term support from the society and school (Allison Webe, 2003). School must be the major part of the prevention of childhood obesity. The government must make no efforts to control childhood obesity. How to cooperate with the food industry is one of the parts of the strategies (Berg,Buechner Parham,2003). 2.5 Trend of the fast food industry in Australia The fast food industry in Australia has achieved its great success in recent years. The social and industrial status of fast food industry has been gradually established and become more important. The scales of both the industry and the enterprises are increasingly broadening, and the quality and standard are improving evidently. In a word, the development of fast food industry is limitless in the long run. All around Australia, fast food is not simply a commodity; it is also a representation of â€Å"the West† or â€Å"American†. If it wants to help explain its attraction, McDonald’s should innovate its quality as well as the foods themselves to match the advance  demand of the society. Australian business environment was so complicated that foreigners could not hope to survive on their own, in such circumstance, only those enterprise matching with the consumer requirement will be survive. On the whole, Australian consumers treat â€Å"fast food† restaurants as leisure centers and tend to stay longer than do most Americans. In the meantime, other type food, like rice is more than a simple grain; it is imbued with symbolic meanings and is perceived as sacred by many Australians. The style of food does not fit easily into the existing Australian food system, so McDonald’s, if can operated in a more healthy way for their food by improving step by step in innovation, it can be easier to be accepted. 3.0 Conclusion In conclusion, McDonald’s is believed the giant of the fast food industry. It has achieved great success in its sales and the fame all over the world. However, together with its great success, McDonald’s also creates serious problems to the society, in specific the childhood obesity. It is estimated that the prevalence of obesity and overweight children has been increasing rapidly throughout the world. And the rates of the childhood obesity in the country of Australia are the highest in the world. Its beginning relates to the starts of a new political era, on in which local interests challenge the authoritarian rule of the Nationalist Parethy, in this way, the Golden Arches arrive just as Australia reaches takeoff as a major player in the global electronics and computer markets. To many consumers in Australia, McDonald’s meant something the leisure and easy, and people prefer it. So in order to advance their business, but in the same time, not to bring the negative side to the consumer, especially children, it is part of McDonald’s responsibility to take care of their products, trying best to find good method or innovation to catch the problem of causing serious state of childhood obesity, that is certain measures are in great need to be taken to solve or affiliate the situation. It is also believed that with better responsibility taken, and with correct marketing, trying to stick the principle of â€Å"right goods is the base of good marketing†, then the fast food industry will be successful forever. References: Allison,D.B. Weber,M.T(2003). Treatment and prevention of obesity: what works, what doesn’t work, and what might work. Lipids Berg,F., Buechner J. Parham E. (2003). Guidelines for childhood obesity prevention programs: promoting healthy weight in children. Nutr Educ Ebhav McDonald’s Australia Corporate Responsibility Sustainability Report 2010 Nestle,M. Jacobson,M.F(2000). Halting the obesity epidemic: a public health policy approach. Public Health Rep

Illegal Immigration And Border Security

Illegal Immigration And Border Security Introduction Department of homeland security is one of the reactions of 9/11 attacks on United States of America. It is a cabinet department of federal government of USA. It was formed on November 25, 2002. DHS was mainly formed to fight terrorism. DHS imbibed Immigration and Neutralization Services in March 2003. After assuming its duties, DHS divided the enforcement and services functions in to two different new agencies. Those two new agencies are named as immigrations and customs enforcement and citizenship and immigration services. Investigation division and intelligence gathering unit of Immigration and Neutralization services and custom services were merged to form Homeland security investigations. All these are designed to make the homeland United States of America save and secure. It was formed to assure the people of USA to secure them from any kind of terrorist related activities and also from threats like illegal immigration. The five core missions of homeland security are as follows. (Smith, 2006) Prevent terrorism and enhancing security. Secure and manage our borders. Enforce and administer our immigration laws. Safeguard and secure cyberspace. Ensure resilience to disasters.   (http://www.dhs.gov/our-mission) Department of homeland security strives to protect the nation from terrorism by increasing the security, by securing borders to prevent illegal immigration which is one of the ways for terrorists to enter in to the country. Country border security is maintained by DHS. This includes protecting USA air, land and sea point of entries. Border security force securely regulates lawful trade and travel. It also fights against illegal terrorist transactions. The department also revised laws related to immigration to prioritize the identification and removal of criminal aliens who will be the potential threats for public safety. DHS also secures cyberspace of civilian government computer systems. It also responds in the event of natural disasters coordination with federal and state partners. (Alden, 2012) Illegal Immigration As we know US is found by Great Britain. Over centuries USA has developed its culture. But still it has an essence of British culture. Unite States is known as nation of immigrants. Immigrants contributed a lot to nations development. Our nation trusted many immigrants to for its development and designing its infrastructure. If we trace the ancestors of many American citizens, they will lead to origin outside the country. America significantly has a heterogeneous culture. In 19th century immigrant labor made a significant contribution towards transcontinental rail road construction. In 20th century, immigrants like Enrico Fermi and Werner Von Braun made a notable contribution for national security. More noticeably there were significant contributions for broadcast and entrainment industry from immigrants. Some of the known examples are Penelope Cruz from Spain. Jim Carry, Pamela Anderson and Michael J Fox are from Canada. The ancestors of famous pop singer Michael Jackson who is also known as King of Pop is originally from Africa. A well-known actor and also former governor of California is originally from Gratz, Austria. This recognizable list of immigrants proves that USA receives open society of those who want to in migrate into country and make their identity. But, unfortunately there are many situations where illegal immigrations are reported which has become primary national threat in the present day. (Smith, 2006) Illegal immigration has become one of the major threats for the nation. It has become a priority national security issue that has to be dealt with immediately and forcibly. It can no longer be viewed as secondary issue besides terrorism and drugs. Illegal immigration is related to both of them. It is of the reasons where terrorism and drug dealing issues are developing its roots in the country. Solving this issue can reduce the illegal weapon and drug transactions to maximum extent. If this is left unresolved, there is a chance for our enemies to take advantages of the situation which will be threat for public safety. This problem of illegal immigration leaves three symptoms. It poses a question on inability to defend the border and enforce the immigration laws strictly. On top of all the policies and laws exists in the federal and state levels, illegal immigrations makes the citizenship meaningless, legal immigrant status pointless and illegal immigrant status penalty-less. This add s to reasons for which drugs and terrorists increasing in the country. Secondly, due to technology in the present situation, illegal immigrants have ties with their origin which doesnt make immigrants to invest proportionate effort to personally identify the new culture. This decreases factors like patriotism, loyalty and citizenship. Thirdly, at some point illegal immigrants was the cause of the reintroductions of the diseases that are eradicated decades ago. This poses a serious threat for the public safety. There are situations where some activists for illegal immigrants forced bilingual education and also subsidies on the education which was an extra burden on taxpayer. This makes the citizenship really meaningless. On top of all this, there are prisons filling with illegal immigrants of some petty crimes to drug dealing and even to murder cases. These situations leave a big burden on tax payer. This also will be the threat for public safety. Illegal Immigration in future turns in to national crisis even if it only circumscribed to our nations infrastructure. According to the latest news, the effect of illegal immigrations increased to a significant level. Large illegal immigration groups may cause a significant threat to nations security. There is a chance for terrorists to enter and also influence the other illegal immigrants towards their activities. There is also a chance of recruiting them in to terrorist organizations like al-Qaeda and other potential terrorist groups whose primary motive is to harm USA. The same illegal group under potential leadership may cause significant loss for the nation. (Rosenblum, 2012) (Smith, 2006) There are many events where there is a human flood of immigration in to the country. Most of the immigrants came from northern and western parts of Europe before the civil war. From 1890 and 1920 more immigrants sailed from southern and eastern European countries like Greece, Poland and Italy. In 1910, there was a large group migrated in to the country which contributes to a significant number of about 13.5 million who are settled in USA. The estimated population of both legal and illegal immigrations till date is about 35 million. Bracero program is one of the events where there is significant amount of immigration. Bracero program was designed by United States after 2nd world war to compensate the shortage of agriculture labor. The program was started in 1942 and ended in 1964. The program legally employed 4.5 million Mexican citizens to work mainly in Texas and California. This was a temporary arrangement which stated that they should return back to their country after 1964. Bracero program had a statutory position of a bilaterally treaty that offered measure of regulation and control. This was used as a loophole by many immigrants to enter with the intention of settling here. The estimated immigrants through bracero program are about 1.1 million. This equals to adding a city which is a size of Dallas every year. This leads to cause problems for legal residents. This also leads some terrorists to migrate in to the country easily. There are many reports stating there are many criminal activities near USA bord er such as MS-13. Terrorists using flaws in immigration laws enter in to the country and leads to some severe problems. Not only terrorists, there are many others like drug cartels that enter in to the country exploiting flaws in the immigration laws. Drug dealing is mainly controlled by illegal immigrants. Besides all this, corrupt Mexican law enforcement officials help in illegal immigration through southern border. (Alden, 2012) (http://www.dtic.mil/ndia/2008homest/needs.pdf) (Rosenblum, 2012) Exploiting immigration laws also served as an opportunity for the Lee Boyd Malvo who is alleged for random sniper attacks in Richmond, VA and Washington D.C. It was reported that he was illegally immigrated following his mother who is also migrated illegally and remained in the country. Along the southern border there was increase in lawlessness which pushed civilian border patrol and law enforcement personnel in to risk. This lawlessness by illegal immigrants helped them to generate income through drugs and support a drug cartel that indeed supports terrorist organizations. This also served them to intrude in to the country and develop their network all over the country. This also explained how 9/11 hijackers exploited immigration laws and entered in to the country. Economic impact is one of the primary reasons for illegal immigration. Irish potato blight of 1845-1849 is one of the economic disasters. At that time many refugees left Ireland for USA. The main reason for Mexicans to enter the country is mostly economic. As we know Mexico is a developing country. There are two significant sources income for the Mexico. One is direct sales of oil and second is income from the people who resides in USA and sends money to their relatives. Although there are some entrepreneurs and skilled workers there is more unemployment which leads them for migrating it to USA where the can find ample of employment opportunities. The only reason for them to migrate is money. The can earn money which has higher value than their national currency and as mentioned plenty of employment oppurnities. Prior to 9/11 attacks either governments was strict about immigration laws. The illegal worker was named as undocumented worker. After 9/11 attacks, laws were made rigid to p revent illegal immigration which may cause threat to public safety. Border security: It is the core element of Department of Homeland Security to prevent illegal immigration with U.S. border patrol (USBP) within the Bureau of customs and border protection (CBF). Border security acquired additional attention since 9/11 attacks. Since 1990 migration was controlled at the border by the strategy called prevention through deterrence. It is the idea that the concentration of personnel, surveillance technology and infrastructure along thickly trafficked region of the border prevents unauthorized entry. Since 2005, CBF attempted to reduce illegal entry by imposing heavy penalties and implementing policies known as enforcement with consequences. Immigration and reform act was implemented in 1986. After many events, IRCA authorized 50% increase in the size of USBP. 10 additional laws was added which are related to immigration. This was the reaction for 9/11 attacks. Country faces a deadly situation where border security has become primary entity. The significant decrease of il legal immigrants was lowered only after 2007. This is only because of increased enforcement. Illegal immigration has become a major problem when bracero program was implemented. From the laws of enforcement was made rigid. Despite of rigid laws there was a significant increase in illegal immigration till 2007. It was only controlled from 2007. (Rosenblum, 2012) Border control strategy: Seventy later its formation, border patrol designed its first formal national border control strategy in 1994 which is called as National strategic plan. This plan was updated as a reaction of 9/11 attacks. The new plan was published in 2012. The existing plans were based on the operational strategy of prevention through deterrence as mentioned earlier. Its main goal is to reduce illegal immigration to a significant level. CBF has also strived to decrease illegal entry by imposing high penalties and also by enforcement with consequences strategy. (Rosenblum, 2012) National strategic plan: In is the outcome of increased unauthorized immigration along southwest border of USA. It was developed in 1994. Drug smuggling was the serious problem along the southwest border. INS then changed it approach of arresting the illegal immigrants to prevent their entry. NSP designed multi-phase strategy where phase I involves hold the line program in El Paso, TX, and operational gatekeeper in San Diego, CA. Phase II includes increase of Operation Rio Grande in Texas. Phase III and phase IV includes remaining southwest border. This was a successful strategy where arrests of illegal entry were increased and reduced number of immigrants. National border patrol strategy: After 9/11 attacks, USBP has formulated new NBPS. It was designed to emphasis on terrorism. Its main motto was to prevent terrorism. The five main objectives of NBPS are as follows. (Rosenblum, 2012) By increasing the number of apprehension of terrorists and prevent their illegal entry and also prevent weapon smuggling. Decreasing illegal entry by improving enforcement laws. Detecting, apprehending and deterring smugglers of drugs and human. Leveraging Smart border technology. Reducing crime in border communities. Conclusion: Illegal immigration is one of the biggest threats to nation. It is one of the reasons for terrorism and drugs in the country. It decreases the value of legal citizen. It acts as root cause for many criminal activities, drugs, terrorism etc. This has to be prevented. Border security is striving to fight against illegal immigration.

An Analysis of the Epic Poem, Beowulf - Bravery in Beowulf :: Epic of Beowulf Essays

Bravery in Beowulf Bravery is like a very trusted friend, it will never let you down. That statement holds true in the great epic of "Beowulf." "Beowulf" is the story of a great hero who comes to the aid of a troubled king. Beowulf hears that king Hrothgar is having trouble and immediately comes to help with no questions asked. he defeats the monster, Grendel, with his bare hands. Beowulf then defeats Grendel's mother along with a dragon until he is fatally injured. Bravery is a very admirable characteristic that few people possess. First of all, Beowulf came to help Hrothgar on his own free will. Hearing of the troubles that Hrothgar was having with a monster terrorizing Herot, his mead hall, Beowulf bravely offered his help not knowing what he was up against. When he arrived, Beowulf did not ask the king for either money nor fame. The only favor that he asked of Hrothgar was that he and his men were to fight the monster, Grendel. Coming away from one's homeland to help get rid of a man-eating monster and asking for nothing in return takes much courage and is an extremely brave deed. Next, Beowulf decides to fight Grendel with his bare hands. He could have easily obtained some kind of weapon to fight with. Beowulf was the first warrior ever to have enough sheer bravery to go up against such a monster with neither help nor weapon or shield to aid him. he was a warrior that believed somewhat in fate and in God. Believing that God made the decisions and was in control, Beowulf trusted that his life was in good hands. Defeating Grendel with his bare hands, Beowulf not only proved his bravery but also his loyalty. After defeating Grendel, Beowulf came back twice in order to kill Grendel's mother and a fire-breathing dragon. Although during his bout with the dragon, Beowulf was fatally injured. As his services were needed, he always prevailed; Beowulf's bravery never tired. He even had to fight and kill these monsters in their homes where nobody had ever ventured. Successfully defeating Grendel's mother lead Beowulf into his third and final battle with the last monster.

Environmental Impact Essay

Sanchez and Hudson opened small pediatric office in Riverside, California is an example of having a dream come true without planning for the future. The building has become too large for the staffing that the Two Doctors /entruenpuers have been in for five years, Records are being lost, and waiting rooms packed medical records systems are overloaded with the possibility of patient’s records getting lost. Long lines cause patients to get in patients and staff to get stressed from their inability to serve their customers. The Two business men are spending most of their time now working on expanding the building hiring staff, talking to community services all important things with the except ion of continuing to fulfill their dream of excellent care for their patients. Sanchez and Hudson have to immediately implement immediate organizational change plan and organize for success. Some steps that could be taken to assist change would be to research other clinics of the same size or Hire a consultant firm. The company should research how the Economic, Political, Techno logical, legal and Social/Culture, Demographic trends impacts their continued growth in the community. There are many ways the company could move forward, they will have to look inside and take a complete inventory of the whole clinic, from the paper, the qualifications of employees, the job description of employees, how many employees will be needed or eliminated. Since cast study says they are busy working on the expansion, it’s safe to assume that they have either found a new location in the community and that they do have the financial backing of the banks and the stakes holders involved during the process. Managing the change for this company will be challenging for all that is involved, so there will definitely have be a Leader chosen to lead the transition team forward and to motivate the team during this time of change. The eight stage model for change used in our class room will be a go example of how Hudson and Sanchez should move forward. The first thing they should do is hire a consulting firm to manage the day to operation of the office. During this will free up Hudson and Sanchez to begin to develop a more in-depth business plan for future operations. The consulting firm will research the company’s operations to see how it can be improved, they will talk to the management team, and (if there is one in place) they will look at staffing and staffing schedules. Also they will talk to the clients to discussion their wants and needs. The consulting firm will also go outside through the community to find out how they feel about new improvements and thoughts of expansion. I had firsthand experience working with a team of consultants during an organization change at the University of Maryland. The team came 6 months before the present organization was to leave and revamped the entire system. The consulted did all of the things mentioned above plus they provided counseling, resume writing, interview procedures, and job search assistant for employees and managers that were not being retained. This consulting team tried to ensure that people remained motivated by holding classes, having lots of one conversation with staff and consistently informing the staff of almost every change that was going too happened before it happened. This would help the Hudson team because of their stress level and insecurities’ about the future of the company would motivate them. The consulting team system works even for the people who will not be retained in the company. Having a consulting team would let them always have a place to go for answers during the change. Using other people to create constructive change can only help team members feel better about the transition that is happening. (www. managing-change. net) when people don’t trust what is happening they become distrustful and resistant to the change which can cause a slowdown of events. Leaders must communicate the need for change widely and how that change will help everyone. Leaders need to be proactive and talk to and listen to what the employees have to say, this will help them feel involved and important doing the process. Researching how the Economic, Political, Techno logical, legal and Social/Culture, Demographic trends impacts their continued growth in the community. The economic trends if expanding the company is feasible at this time, financial concerns of the clients have a direct effect on the progress of the company. Such as what kind of disposable income are available, interest rates, inflation and the unemployment rates? All this reflect on the manner of how the company will received payment for services rendered. If unemployment is too high some previous clients will not be able to afford services, , but if inflation and interest rates drop there would be more money for surgery and other projects that could be done around the building. The political trends could involve official’s policies and the wants and needs of their constituents throughout the community. For instance if Hudson and Sanchez where to offered abortions and it wasn’t an excepted norm in that neighborhood it could cause a political hot spot with people for and against their expansion. At the same time if they offered a service the community badly needed like, free health screenings, of cancer, high blood pressure, or diabetes officials would jump on the brad wagon to help promote the expansion of the organization Technological trends will help identify the different resources available to improve the service given by Hudson and Sanchez. They can see what agencies/companies are using to keep medical records. At one hospital I worked they now keep all records on computer and no paper copies. At another Unit all medical records are stored using cloud technology where all information is sent to another location and pulled up on the computer when needed, which saves time, space and money. Technology can also provide quicker way to set-up appointments, review medicines the doctor has prescribed. Legal trends can help with knowledge about legal actions taken on the patient area; this will provide valuable information about compensation and liability cases. Social/Culture trends will indentify the culture and belief that are the norm in the area of the clinic. All of these trends will help Hudson and Sanchez to develop a better plan for the growth of their clinic and help with the change that will be occurring as they move forward. After the research is done Dr Harold s Resnick of worksystems suggests that there are 10 steps to change management, Confirming the compelling need for change, identifying the boundary conditions, creating the vision of the desired end state, developing the core work processes, defining key roles and responsibilities, modifying the organizational structure, establishing the key performance measure, reviewing system wide tools, develop training that enables performance ,aligning the reward system. http://worksystems. com) His steps correlates with the 8 stage model of planned organizational as outlined in our text manual. T o be successful should follow the procedures outlined in both. Stage one identify the problem Hudson, cannot provide service, they are not happy with the service provider, so this should be communicate to the staff. They should get the feedback from the staff and their feelings. Hudson and Sanchez should provide them with the research they have found. Stage 2 with this knowledge base they can get the consultant team they can get in this case indentify who should be managers, supervisors , team leaders so that they will be involved in the process moving forward. Here they can devise how new policies and procedures will be enacted and who perform what tasks. The consultant team I was involved with spoke to all managers daily to see if the implementation of new policies or procedures where going well or if there was problems. Problems where dealt with immediately. Stage 3.  Develop their Vision what kind of clinic do they want to be now, 5 years, ten years or 20 years from now. Developing a â€Å"Mission Statement â€Å"which is a summary of their Vision will help both the public and staff understand what the company striving for. When they first started it was â€Å"To provide excellent care to children† Now it might be to provide the best care possible children and families of the community meetings with ’. The Vision has to be where they want to take the practice. Stage 5: Empowering the employees to put the vision together and performance to level necessary to reach the goals. One way would be to have daily team meetings, monthly client meetings, and semi-annual town meetings for the whole community to express ideas, complaints and to get know one another better to develop a partnership. Stage 6 when something goes well let the team knows. One example My Shock trauma Team used was to mail Thank You notes to employee’s homes for jobs well done, birthday cards and when the budget allowed gift cards. This made team members feel special, motivated, they enjoy sharing with co-workers and family members. Stage 7.  When one thing is accomplished keep striving for the vision of the big picture. Stage 8 Inspect what you expect, people have a tendency to fall back on the old way doing things once the urgency seems to settle down. It is up the supervisors, manager not to fall bad into the habits of doing things. In closing the main changes I see that Hudson and Sanchez will have to do start their organizational change is Establish a unified set of policies and benefits, intergrate management structure and redefine all reporting relationships Establish best-in- industry cost structures. ross train employees to perform non-crictal tasks, add new computer system or invest in a networking system with other healthcare services in their area. Every new decision will need to be evaluated to determine if it will suit their operation, . All goals should be specific, attainable, realistic and measurable. If Hudson And Sanchez stand firm their company will grow and they will be force in the commun ity for years to come.

How to Make Your Own Baking Powder at Home

How to Make Your Own Baking Powder at Home You can make baking powder yourself using other common kitchen ingredients. Heres a simple homemade recipe you can use in place of commercial baking powder for cooking. Baking Powder Ingredients 2 teaspoons cream of tartar (potassium bitartrate)1 teaspoon baking soda (sodium bicarbonate) Using Baking Powder Baking powder produces bubbles that cause baked goods to rise by making carbon dioxide gas as soon as the dry and wet ingredients are mixed. Ensure success by preheating your oven. Dont overmix your ingredients or wait to bake your recipe or the bubbles may have a chance to dissipate, causing your recipe to fall flat. Storing Homemade Baking Powder The homemade baking powder will clump together if it isnt used right away, but you can prevent this by adding 1 teaspoon of cornstarch to the baking powder mixture. Store the baking powder in an airtight container. Commercial baking powder preparations often contain undesirable ingredients (such as aluminum compounds). By making your own baking powder, youll have complete control over your ingredients. You can test the baking powder before using it to make sure it is still fresh.

about me essays

about me essays My culture, Hinduism, and race, Indian, have been the most influential characteristics in my life. These two characteristics combined also influence my other characteristics such as my age and sex. In America, my age restricts me from doing many things; but coming from a Hindu background brings me many more responsibilities along with my age. My sex prohibits me from achieving many life goals that other people would have no problem achieving. My ethnicity and culture have had a very big impact on my social life. Learning that I was different from others was an experience that I will remember for the rest of my life. I learned about one of my dominant characteristics in the second grade. One day in class, Steven Vogel cut out little red dots for me because I did not already have one on my forehead. He also howled like an American Indian and did a rain dance for me. That day, I realized that I was different and I would have to live with it for the rest of my life. I lived in a southern town of Florida near the border of Alabama where many people were not open to other races; so I would have to get used to the taunting. At that time, I realized that I am Indian. Growing up, everyone wants to be in the in-group. Being an Indian Hindu girl, I was told not to go out. I was not allowed to go to football games, school dances, or any other after-school functions. No matter how much we want to be in the popular group in high school, most Indian children belong in the group between the in-group and the nerds. Hindu parents usually do not let their children go out because they believe their children will be corrupted. For example, I really wanted to go to my senior prom, but I was not allowed to. I was not even allowed to get a job like a normal teenager. This summer I asked my parents if I could so that I could save up for college. My father did not let me get a job because I had to stay home to learn ho...